Social media in higher education : understanding how colleges and universities use Facebook
Year of publication: |
January-June 2017
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Authors: | Peruta, Adam ; Shields, Alison B. |
Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 27.2017, 1, p. 131-143
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Subject: | Higher education marketing | social media marketing | online branding | Facebook | Social Web | Social web | Online-Marketing | Internet marketing | Hochschule | Higher education institution | Markenführung | Brand management | Studium | University education | E-Learning | E-learning | Nonprofit-Marketing | Nonprofit marketing |
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