Do you really know who your customers are? : a study of US retail hotel demand
Year of publication: |
2011
|
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Authors: | Lee, Seonah ; Garrow, Laurie A. ; Higbie, Jon A. ; Keskinocak, Pinar ; Koushik, Dev |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 10.2011, 1, p. 73-86
|
Subject: | Revenue-Management | Revenue management | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Hotellerie | Hotel industry | USA | United States |
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