Revenue management's renaissance : a rebirth of the art and science of profitable revenue generation
Year of publication: |
2010
|
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Authors: | Cross, Robert G. ; Higbie, Jon A. ; Cross, David Q. Dax |
Published in: |
The Cornell School of hotel administration handbook of applied hospitality strategy. - Los Angeles, Calif. [u.a.] : Sage, ISBN 1-4129-0590-7. - 2010, p. 514-540
|
Subject: | Revenue-Management | Revenue management | Dynamische Kompetenzen | Dynamic capabilities | Zahlungsbereitschaftsanalyse | Willingness to pay | Performance-Messung | Performance measurement | Fluggesellschaft | Airline | Hotellerie | Hotel industry | USA | United States |
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