Do you recognize its brand? : the effectiveness of online in-stream video advertisements
Year of publication: |
2015
|
---|---|
Authors: | Li, Hao ; Lo, Hui-Yi |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 3, p. 208-218
|
Subject: | Online-Marketing | Internet marketing | Digitale Dienste | Web-based service | Werbewirkung | Advertising effects |
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