Does advertising lower consumer prices?
Year of publication: |
1973
|
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Authors: | Steiner, Robert L. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 37.1973, 4, p. 19-26
|
Subject: | Werbung | Preisgestaltung | Vereinigte Staaten |
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