Does brand authenticity alleviate the effect of brand scandals?
Amélie Guèvremont, Bianca Grohmann
| Year of publication: |
July 2018
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|---|---|
| Authors: | Guèvremont, Amélie ; Grohmann, Bianca |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 4, p. 322-336
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| Subject: | Brand authenticity | Scandals | Brand attachment | Hypocrisy | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-017-0084-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011885018