Does buyer-seller similarity affect buyer satisfaction with the seller firm?
Year of publication: |
2012
|
---|---|
Authors: | Gaur, Sanjaya Singh ; Herjanto, Halimin ; Bathula, Hanoku |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 22.2012, 3, p. 315-335
|
Subject: | Beziehungsmarketing | Relationship marketing | Soziale Schicht | Social class | Persönlichkeitspsychologie | Personality psychology | Kundenzufriedenheit | Customer satisfaction | Privatkundengeschäft | Personal banking | Asien | Asia | Neuseeland | New Zealand |
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