Does celebrity credibility influence Muslim and non-Muslim consumers' attitudes toward brands and purchase intention?
Year of publication: |
2014
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Authors: | Mohd Suki, Norazah |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 5.2014, 2, p. 227-240
|
Subject: | Celebrity credibility | Celebrity endorsement | Malaysia | Muslim consumers | Purchase intention | Celebrity-Werbung | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Muslime | Muslims | Werbewirkung | Advertising effects |
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