Does celebrity spokesperson signal firm performance? : evidence from a drug scandal in China
Year of publication: |
2020
|
---|---|
Authors: | Yao, Wenyun ; Wei, Jiahui ; Shen, Yongjian ; Deng, Yan ; Kutan, Ali Mustafa |
Published in: |
Finance research letters. - Amsterdam [u.a.] : Elsevier, ISSN 1544-6123, ZDB-ID 2181386-3. - Vol. 34.2020, p. 1-6
|
Subject: | Celebrity endorsement | Firm performance | Public figure behavior | Unternehmenserfolg | Celebrity-Werbung | China |
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