The impact of celebrity CEOs on restaurant firm performance : the moderating role of environmental dynamism
Year of publication: |
2022
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Authors: | Kim, Bora ; Lee, Seoki |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 869-880
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Subject: | Celebrity | CEO | Environmental Dynamism | Firm Performance | Restaurant Industry | Social Evaluation | Unternehmenserfolg | Firm performance | Gastronomie | Restaurant industry | Führungskräfte | Managers | Celebrity-Werbung | Celebrity endorsement | Umweltmanagement | Environmental management |
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