Should firms increase advertising expenditures during recessions? : Report No. 03-113
Kristina D. Frankenberger and Roger C. Graham
| Year of publication: |
2003
|
|---|---|
| Authors: | Frankenberger, Kristina D. ; Graham, Roger C. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2003, 3, p. 65-85
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| Subject: | Konjunktur | Business cycle | Werbung | Advertising |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001978482