Does a consumer’s religion really matter in the buyer-seller dyad? : an empirical study examining the relationship between consumer religious commitment, Christian conservatism and the ethical judgment of a seller’s controversial business decision
Year of publication: |
2011
|
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Authors: | Swimberghe, Krist R. ; Sharma, Dheeraj ; Flurry, Laura Willis |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 102.2011, 4, p. 581-598
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Subject: | Konsumentenverhalten | Consumer behaviour | Christentum | Christianity | Konservatismus | Conservatism | Beziehungsmarketing | Relationship marketing | USA | United States |
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