The effects of paracrisis origin and response strategy on Facebook audience’s perceived organisational reputation and behavioural intentions
Sophia Viktoria Honisch, Lluís Más Manchón
| Year of publication: |
2020
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|---|---|
| Authors: | Honisch, Sophia Viktoria ; Manchón, Lluís Más |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 23.2020, 3, p. 133-144
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| Subject: | Paracrisis | Facebook | Issue management | Reform strategy | Reputational threat | Behavioural intentions | Social Web | Social web | Reputation | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-019-00070-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012296190