Does country of origin matter for low-involvement products?
| Year of publication: |
2004
|
|---|---|
| Authors: | Ahmed, Zafar U. ; Johnson, James P. ; Yang, Xia ; Fatt, Chen Kheng ; Teng, Han Sack ; Boon, Lim Chee |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 21.2004, 1, p. 102
|