Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks
Year of publication: |
2013
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Authors: | Singh, Ramendra ; Agarwal, Sharad |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 31.2013, 4 (14.6.), p. 405-420
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