Does CSR orientation reflect stakeholder relationship marketing orientation? : an epirical examiniation of Indian banks
Ramendra Singh; Sharad Agarwal
| Year of publication: |
2013
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|---|---|
| Authors: | Singh, Ramendra ; Agarwal, Sharad |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 4, p. 405-420
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| Subject: | Bank | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009764897