Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks
Year of publication: |
2013
|
---|---|
Authors: | Singh, Ramendra ; Agarwal, Sharad |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 31.2013, 4, p. 405-420
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate social responsibility | Relationship marketing | Banks | India |
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