Does customer analysis affect firm performance? : quantitative evidence from the Polish insurance market
Przemysław Tomczyk, Tymoteusz Doligalski, Piotr Zaborek
| Year of publication: |
September 2016
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|---|---|
| Authors: | Tomczyk, Przemysłam ; Doligalski, Tymoteusz ; Zaborek, Piotr |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3652-3658
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| Subject: | Customer analysis | Customer lifetime value | Marketing performance | Financial performance | Insurance | Poland | Unternehmenserfolg | Firm performance | Polen | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.03.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515214