Does customer satisfaction matter to investors? : findings from the bond market
Year of publication: |
2009
|
---|---|
Authors: | Anderson, Eugene W. ; Mansi, Sattar |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 5, p. 703-714
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Rentenmarkt | Bond market | Institutioneller Investor | Institutional investor |
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