—Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes
Year of publication: |
2008
|
---|---|
Authors: | Anderson, Eric T. ; Simester, Duncan I. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 27.2008, 3, p. 492-500
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | product line pricing | price discrimination | fairness | price promotion | experimental economics |
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