The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation effect of customer trust
Wanda Wandoko and Ignatius Enda Panggati
| Year of publication: |
2022
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| Authors: | Wandoko, Wanda ; Panggati, Ignatius Enda |
| Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 21.2022, 2, p. 148-167
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| Subject: | digital influencer | e-marketplace | e-retailer | information quality | repurchase intention | Social e-WOM | trust | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Coronavirus | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Electronic Commerce | E-commerce | Digitalisierung | Digitization | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2022.2035198 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013336327