Does ethics influence green products purchase intention of young consumers : an empirical analysis
Year of publication: |
2022
|
---|---|
Authors: | Verma, Deepti |
Published in: |
Manthan : journal of commerce and management. - Delhi : Journal Press India, ISSN 2347-4440, ZDB-ID 2802084-4. - Vol. 9.2022, 2, p. 40-59
|
Subject: | Green purchase intention | Environment concern personal norms | Green trust | Price conscious | Young generation | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Jugendliche | Youth | Vertrauen | Confidence | Umweltmanagement | Environmental management |
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