Buffet or à la carte : pricing digital goods
Deepti Verma; Gaurav Gupta; Kamat Keshav
| Year of publication: |
2012
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|---|---|
| Authors: | Verma, Deepti ; Gupta, Gaurav ; Keshav, Kamat |
| Published in: |
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues. - Hershey, Pa. : Information Science Reference, ISBN 978-1-61350-147-4. - 2012, p. 32-42
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| Subject: | Preismanagement | Pricing strategy | Kabelfernsehen | Cable television | Betriebliches Umfeld | Business environment | Zahlungsbereitschaftsanalyse | Willingness to pay | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Netzwerkökonomik | Network economics | Transaktionskosten | Transaction costs |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009411164