Does fair trade breed contempt? : a cross-country examination on the moderating role of brand familiarity and consumer expertise on product evaluation
Vera Herédia-Colaço, Rita Coelho do Vale, Sofia B. Villas-Boas
| Year of publication: |
2019
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|---|---|
| Authors: | Herédia-Colaço, Vera ; Vale, Rita Coelho do ; Villas-Boas, Sofia |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 156.2019, 3, p. 737-758
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| Subject: | Fair trade | Product valuation | Product evaluation | Willingness to pay | Ethical consumption | Cross-cultural ethical behaviors | Fairer Handel | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Zahlungsbereitschaftsanalyse |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-017-3572-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012029467