Does image matter while shopping for a smartphone? : a cross-cultural study of Indian and Canadian consumers
Kuljit Kaur and Harmeen Soch
| Year of publication: |
2018
|
|---|---|
| Authors: | Kaur, Kuljit ; Soch, Harmeen |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 31.2018, 2, p. 142-153
|
| Subject: | Image congruence | face consciousness | behavioral intention | attitude | smartphone | Konsumentenverhalten | Consumer behaviour | Kanada | Canada | Indien | India | Mobiltelefon | Mobile phone | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2017.1360431 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011963110