Perceptual variations of brand images and usage pattern across different demographic segments in mobile handset market
Year of publication: |
2009
|
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Authors: | Joy, Gemini V. |
Published in: |
Brand research : [an outcome of the second International Conference on Brand Management]. - New Delhi : Macmillan Publ. India, ISBN 0-230-32870-9. - 2009, p. 154-172
|
Subject: | Mobiltelefon | Mobile phone | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Regressionsanalyse | Regression analysis | Indien | India |
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