Does ISO 9000 certification affect consumer perceptions of the service provider?
Year of publication: |
2009
|
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Authors: | Caro, Laura Martínez ; García, Jose Antonio Martínez |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 19.2009, 2, p. 140-161
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Subject: | Konsumentenverhalten | Consumer behaviour | Standardisierung | Standardization | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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