Does it pay to beat around the bush? : the case of the obfuscating salesperson
Year of publication: |
October 2015
|
---|---|
Authors: | Bickart, Barbara ; Morrin, Maureen ; Ratneshwar, Srinivasan |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 4, p. 596-608
|
Subject: | Persuasion | Communication | Social cognition | Kognition | Cognition | Kommunikation | Verkaufspersonal | Salespeople |
-
Some agents are more similar than others : customer orientation of frontline robots and employees
LeiƱo Calleja, David, (2023)
-
How foreign language affects decisions : rethinking the brain-drain model
Hadjichristidis, Constantinos, (2017)
-
Cognitive factors that lead people to comply with spam email
Wilson, E. Vance, (2017)
- More ...
-
Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M., (2012)
-
How social media influencers build a brand following by sharing secrets
Bickart, Barbara, (2015)
-
Being a likeable braggart : how consumers use brand mentions for self-presentation on social media
Sekhon, Tejvir, (2016)
- More ...