Understanding the impact of in-process promotional messages : an application to online auctions
Caroline Ducarroz, Sha Yang, & Eric A. Greenleaf
| Year of publication: |
March 2016
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|---|---|
| Authors: | Ducarroz, Caroline ; Yang, Sha ; Greenleaf, Eric A. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 2, p. 80-100
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| Subject: | in-process promotion | pricing | online auctions | Bayesian estimation | Auktion | Auction | Auktionstheorie | Auction theory | Internet-Auktion | Online auction | Verkaufsförderung | Sales promotion | Internet | Online-Marketing | Internet marketing | Bayes-Statistik | Bayesian inference |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.13.0190 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011458674