Does it pay to recall your product early? : an empirical investigation in the automobile industry
Year of publication: |
May 2017
|
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Authors: | Eilert, Meike ; Jayachandran, Satish ; Kalaignanam, Kartik ; Swartz, Tracey A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 3, p. 111-129
|
Subject: | product recalls | time to recall | brand reliability | brand diversification | stock market performance | Kfz-Industrie | Automotive industry | Produkthaftung | Product liability | Markenführung | Brand management | Markenimage | Brand image |
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