Does Marketing Activity Contribute to a Society’s Well-Being? The Role of Economic Efficiency
Year of publication: |
2012
|
---|---|
Authors: | Sirgy, M. ; Yu, Grace ; Lee, Dong-Jin ; Wei, Shuqin ; Huang, Ming-Wei |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 107.2012, 2, p. 91-102
|
Publisher: |
Springer |
Subject: | Societal well-being | Quality of life | Marketing activity | Economic efficiency | Marketing and quality of life | Marketing well-being | Marketing systems |
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