The evolution and investigation of markets, macromarketing and systems : a special issue in honor of Roger Layton
Year of publication: |
2024
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Authors: | Wooliscroft, Ben |
Other Persons: | Layton, Roger A. (honouree) |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 44.2024, 2, p. 328-331
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Subject: | macromarketing systems | laytonian macromarketing | provisioning technologies | marketing systems | marketing and quality of life | Marketing | Lebensqualität | Quality of life | Marketingmanagement | Marketing management |
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Marketing-Management und Qualität des Lebens
Specht, Günter, (1974)
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Vermittlung emotionaler Erlebniswerte : eine Marketingstrategie für gesättigte Märkte
Konert, Franz-Josef, (1986)
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Weinberg, Peter, (1992)
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The search for a dominant logic : a macromarketing perspective
Layton, Roger A., (2008)
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Macromarketing : past, present, and possible future
Layton, Roger A., (2008)
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Macromarketing : past, present, and possible future
Layton, Roger A., (2009)
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