Does mass customization pay? An economic approach to evaluate customer integration
Year of publication: |
2004
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Authors: | Piller, Frank T. ; Moeslein, Kathrin ; Stotko, Christof M. |
Published in: |
Production planning & control : PPC. - London [u.a.] : Taylor & Francis, ISSN 0953-7287, ZDB-ID 10481977. - Vol. 15.2004, 4, p. 435-444
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