Does one design fit them all? : study of drivers of co-creation interest along different consumer segments
Shahab Zare, Debora Bettiga and Lucio Lamberti
| Year of publication: |
2019
|
|---|---|
| Authors: | Zare, Shahab ; Bettiga, Debora ; Lamberti, Lucio |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 7, p. 630-650
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| Subject: | Co-creation interest | co-creation tools | consumer segments | drivers of co-creation | motivations and inhibitors | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Produktentwicklung | New product development | Marktsegmentierung | Market segmentation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2018.1464051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202784