Heterogeneity of customers of personal image services : a segmentation based on value co-creation
F. J. Cossío Silva; M. A. Revilla Camacho; M. Vega Vázquez
| Year of publication: |
2013
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|---|---|
| Authors: | Cossío-Silva, Francisco-José ; Revilla Camacho, Maria Angeles ; Vega Vázquez, Manuela |
| Published in: |
International entrepreneurship and management journal. - New York, NY [u.a.] : Springer, ISSN 1554-7191, ZDB-ID 2239363-8. - Vol. 9.2013, 4, p. 619-630
|
| Subject: | Value co-creation | Heterogeneity | Latent class segmentation | Service firms | Entrepreneurs | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Marktsegmentierung | Market segmentation | Dienstleistungssektor | Service industry | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010247736