Does perceived treatment of unfamiliar employees affect consumer brand attitudes? : social dominance ideologies reveal who cares the most and why
Year of publication: |
2020
|
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Authors: | Maxwell-Smith, Matthew A. ; White, Tiffany Barnett ; Loyd, Denise Lewin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 109.2020, p. 461-471
|
Subject: | Branding | Labor relations | Management | Political ideology | Social dominance orientation | Social dominance theory |
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