Does private label quality influence consumers' decision on where to shop?
Year of publication: |
2012
|
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Authors: | Nies, Salome ; Natter, Martin |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 4, p. 279-292
|
Subject: | Handelsmarke | Store brand | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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