Impact of brand image, product quality and self-efficacy on purchase decisions on private label rights products : an empirical study
Hendra and Lusiah
Year of publication: |
December 2017
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Authors: | Hendra ; Lusiah |
Published in: |
Expert journal of business and management. - Sibiu : Sprint Investify, ISSN 2344-6781, ZDB-ID 2758881-6. - Vol. 5.2017, 2, p. 74-82
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Subject: | Brand Image | Product Quality | Self-Efficacy | Purchase Decision | Private Label Rights (PLR) | Markenimage | Brand image | Produktqualität | Product quality | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Markenartikel | Brand |
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