Does product display quantity increase purchase intention? : the mediation of diminished pain of payment
Year of publication: |
2022
|
---|---|
Authors: | Guo, Tengfei ; Zhong, Shiquan ; Wang, Xuelian ; Li, Geng |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 1, p. 101-117
|
Subject: | Consumer psychology | Online consumer behaviour | Online retailing | Retail communication | Konsumentenverhalten | Consumer behaviour | Online-Handel | Einzelhandel | Retail trade | Electronic Commerce | E-commerce |
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