Does puffery deceive? : an empirical investigation
Zhihong Gao; Elaine A. Scorpio
| Year of publication: |
2011
|
|---|---|
| Authors: | Gao, Zhihong ; Scorpio, Elaine A. |
| Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 34.2011, 2, p. 249-264
|
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009306451