Does relationship communication matter in B2C service relationships?
M.S. Balaji (Nottingham University Business School, University of Nottingham Ningbo China, Ningbo, China), Sanjit Kumar Roy (Department of Marketing, The University of Western Australia, Perth, Australia) and Khong Kok Wei (Nottingham University Business School, Selangor, Malaysia)
| Year of publication: |
2016
|
|---|---|
| Authors: | Balaji, M. S. ; Roy, Sanjit ; Khong Kok Wei |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 2, p. 186-200
|
| Subject: | Relationship marketing | Communication | Trust | Commitment | Language | Stimulus-organism-response model | Beziehungsmarketing | Vertrauen | Confidence | Kommunikation | Lieferantenmanagement | Supplier relationship management | Sprache | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-08-2014-0290 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011487025