Does retailer benefit from implementing "online-to-store" channel in a competitive market?
Shuai Yan, Zhongsheng Hua, and Yiwen Bian
| Year of publication: |
2020
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|---|---|
| Authors: | Yan, Shuai ; Hua, Zhongsheng ; Bian, Yiwen |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 67.2020, 2, p. 496-512
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| Subject: | Channel strategy | competition | online-to-store channel | retailer | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Wettbewerb | Competition | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Wettbewerbsstrategie | Competitive strategy | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2018.2878235 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012422652