Does reward gamification drive brand relationship quality? : an experimental approach
Year of publication: |
2022
|
---|---|
Authors: | Shankar, Amit |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 4, p. 443-466
|
Subject: | brand engagement | brand relationship quality | Gamification | mobile banking | personal innovativeness | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Dienstleistungsqualität | Service quality |
-
Service brand relationship quality : hot or cold?
Nyffenegger, Bettina, (2015)
-
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming, (2016)
-
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan, (2017)
- More ...
-
The influence of e-banking service quality on customer loyalty
Shankar, Amit, (2019)
-
Shankar, Amit, (2019)
-
Insights for luxury retailers to reach customers globally
Jebarajakirthy, Charles, (2020)
- More ...