Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purchase intention
by Stefan Roth and Lena Himbert
| Year of publication: |
2015
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|---|---|
| Authors: | Roth, Stefan ; Himbert, Lena |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 37.2015, 3, p. 137-152
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| Subject: | Pricing | Unit Pricing | Behavioral Pricing | Consumer Behaviour | Retail | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Produktqualität | Product quality | Preis | Price | Einzelhandelspreis | Retail price | Wahrnehmung | Perception | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560968