Does Satisfaction Matter More If a Multichannel Customer is Also a Multicompany Customer?
Year of publication: |
2012
|
---|---|
Authors: | Lariviere, Bart ; Aksoy, Lerzan ; Cooil, Bruce ; Keiningham, Timothy L. |
Publisher: |
[S.l.] : SSRN |
Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel |
Extent: | 1 Online-Ressource (51 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Service Management, Vol. 22, No. 1, pp. 39-66 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 7, 2010 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Ayyagari, Madhavi, (2018)
-
Makanyeza, Charles, (2022)
-
Choosing optimal omnichannel coupon redeeming options in multiple channel settings
Vrechopoulos, Adam, (2022)
- More ...
-
A longitudinal examination of customer commitment and loyalty
Lariviere, Bart, (2014)
-
Keiningham, Timothy, (2012)
-
The cumulative effect of satisfaction with discrete transactions on share of wallet
Keiningham, Timothy, (2014)
- More ...