Does service employee arrogance discourage sales of luxury brands in emerging economies?
Year of publication: |
2013
|
---|---|
Authors: | Wang, Xuehua ; Chow, Cheris W. C. ; Luk, Chung-leung |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 10, p. 918-933
|
Subject: | Luxusgüter | Luxury goods | Schwellenländer | Emerging economies | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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