The influence of inner packaging’s number cue on consumption
Year of publication: |
2022
|
---|---|
Authors: | Jin, Yufang ; Xu, Xiaoxia ; Zurawicki, Leon ; Liu, Raymond |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 4, p. 1178-1192
|
Subject: | consumption | number cue | packaging | restrained eating | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | Privater Konsum | Private consumption |
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