Go green! : should environmental messages be so assertive?
Year of publication: |
2012
|
---|---|
Authors: | Kronrod, Ann ; Grinstein, Amir ; Wathieu, Luc |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 1, p. 95-102
|
Subject: | Umweltmanagement | Environmental management | Öffentlichkeitsarbeit | Public relations | Sprache | Language | Rhetorik | Rhetoric | Konsumentenverhalten | Consumer behaviour |
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