Does sponsorship work in the same way in different sponsorship contexts?
Erik L. Olson
| Year of publication: |
2010
|
|---|---|
| Authors: | Olson, Erik L. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 1/2, p. 180-199
|
| Subject: | Sponsoring | Sponsorship | Profisport | Professional sports | Kultursektor | Cultural sector | Schätzung | Estimation | Norwegen | Norway | Dänemark | Denmark |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003949208