How bureaucrats and bean counters strangled General Motors by killing its brands
Erik L. Olson and Hans Mathias Thjømøe
| Year of publication: |
2010
|
|---|---|
| Authors: | Olson, Erik L. ; Thjømøe, Hans Mathias |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 2, p. 103-113
|
| Subject: | Kfz-Industrie | Automotive industry | Markenführung | Brand management | Portfolio-Management | Portfolio selection | Markenimage | Brand image | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003993624